Boundary-pushing Oscar®-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.
Madman Films put the call out to our ever growing Facebook community to ask Morgan some questions while he was in town to promote the film. Here are some of the great questions asked by our fans to Morgan:
Ben: “How hard is it to create the next subject/idea for your documentaries?”
Colin: “Does this movie sound the death knell of product placement in film? Is the audience too savvy now for it to be truly effective or can producers and adveritsers keep finding ever-inventive ways of making it a viable business proposition? These are just some of the questions that plague me.”
Brett: “Hey Morgan, the term “cinema advertising” usually brings to mind those big-budget ads often seen in cinemas before the movie starts. To what extent do you think prominent product placement has on pre-movie advertising sales in cinemas. For instance, if a film features LEXUS vehicles would you imagine a company like FORD plastering their ads before that film, or Lexus for that matter? Do you think there is a conscious attempt to pip exhibitors at the post?”
Daniel: “Can you do a movie about video games and health?”
Bria: “Your film seeks to make product placement transparent however technology is allowing advertising to become targeted to the individual (through the tracking of online behaviour/shopping/viewing habits) and even become interactive (ie click to buy) – therefore it may eventually be completely transparent. Do you believe audiences will accept product placement when it is targeted to their personal tastes and is transparent or do you think it is only successful now because it does work at an integrated subconscious level?”