Wake Up and Smell the Coffee!
Coffee is today the most popular beverage in the world and has become an industry worth over $80 billion. But while we continue to pay top dollar for our designer lattes and cappuccini, the price paid to coffee farmers remains so low that many face grinding poverty, relying on foreign aid from the very countries which refuse to pay fair prices for their products. Nowhere is this paradox more evident than in Ethiopia, the birthplace of coffee. Tadesse Meskela is one man on a mission to save his 74,000 struggling coffee farmers from bankruptcy. As his farmers strive to harvest some of the highest quality coffee beans on the international market, Tadesse travels the world in an attempt to find... More »
- Director's Q+A with Channel 4's Jon Snow
- Al Jazeera Feature
- Message from Tadesse: What You Can Do
- Theatrical Trailer